FREE LIVE WORKSHOP FOR COACHES AND ASPIRING COACHES
The Anatomy of a Coaching Business
Why being a brilliant coach isn't enough to attract paying clients — and the 3 things your coaching business needs to grow in 2027.
Live workshop: Thursday 12th November 2026 | 1pm UK time
60-minute workshop + 15-minute live Q&A
Replay available to sign ups for 48 hours.
With Dr SaraLou Wylie, former NHS GP turned six-figure coach and business coach for coaches.
You can have the qualifications, experience, expertise and ability to genuinely change people's lives.
But that doesn't automatically mean people will find you, choose you or pay you.
Join me for a free live workshop where I'll take you behind the scenes of what actually makes a coaching business work — so you can see what's missing in yours, stop second-guessing your next move and start building a business that attracts the right clients.
You’re brilliant at what you do. So why isn’t your coaching business growing like you imagined??
Perhaps you're still getting started.
You've invested in training, you've got an idea of who you want to help, and you know you have something valuable to offer.
But you're wondering how to actually turn all of that into paying clients…you’re thinking where do I even begin?
Or perhaps you've already started your business.
You've worked with some clients, you've made some sales, you've been putting yourself out there on social media.
But it feels inconsistent at best!
One month there's interest (from a friend’s aunt). The next, silence…
And you're wondering what you're missing!!
Maybe you've found yourself thinking...
"I probably just need to post more consistently."
"Maybe I need to get better at Instagram hooks."
"Perhaps my niche isn't quite right…I should pivot (again!)"
"Maybe I need to change my offer or drop my price."
"I just need more followers but how do I get them?”
"Perhaps I need another qualification before people will trust me."
And before you know it, you're spending more time trying to figure out what to post than actually coaching and doing the thing you love!
But what if the answer isn't to do more?
What if it's about understanding which part of your business actually needs attention?
Here's what I know.
Being brilliant at coaching and knowing how to build a successful online coaching business are two different things.
And nobody automatically hands you the second skill set when you qualify as a coach.
A profitable coaching business isn't built simply by being talented, posting on Instagram or hoping the right clients eventually come along.
It needs a way for the right people to discover you, recognise the value of your work and feel confident investing in it.
And once you understand how that journey works, you can start making much more intentional decisions about where to put your precious time, energy and resources.
That's exactly what we're going to explore together.
Introducing: The Anatomy of a Coaching Business
Every successful coaching business needs to help the right people move through three essential stages.
01
They need to
FIND YOU.
Even the most incredible coach can't work with people who don't know she exists!
Learn what creates opportunities for the right people to discover you.
02
They need to SEE THEMSELVES in your work.
Getting attention is only the beginning.
Learn how to communicate your value so the right people recognise why your work matters to them.
03
They need to
CHOOSE YOU.
Interest doesn't automatically become investment.
Discover what helps people build trust and feel confident becoming paying clients.
Discovery- Connection- Conversion.
Three interconnected roles. One complete client journey to your ideal client saying YES!
And when you understand how they fit together, you can stop throwing more time and energy at the wrong problem and thinking you’re never going to make it work!
This workshop is for you if...
You're an experienced professional who's training as a coach, starting a coaching business or ready to turn your expertise into a paid offer.
OR
You're already coaching, perhaps you've worked with your first few clients, but you're struggling to create consistent enquiries and sales.
You're ambitious about the difference you want to make, and you want your business to become something meaningful, profitable and sustainable.
You're willing to learn the business side of coaching, rather than hoping that being excellent at what you do will be enough.
And you're ready to stop guessing what to work on next and start understanding how the pieces fit together.
You don't need a huge following, a perfect website or years of business experience to benefit.
You can have any online coaching niche.
You just need to be serious about building a coaching business that is impactful and profitable.
What you'll discover in this free workshop
Why being brilliant at coaching isn't enough to build a brilliant business in 2027.
And why struggling to attract clients doesn't automatically mean there's anything wrong with your abilities as a coach.
Why more followers, more content and more qualifications aren't always the answer.
Learn to distinguish between activity that keeps you busy and activity that helps move your business forward.
The three essential functions of client attraction.
Understand what needs to happen for someone to go from discovering your work to becoming a paying client, whether you're starting out or already established.
How to identify what your business needs next to grow sustainably.
Using my Coaching Business Health Check, you'll discover where to focus your time and energy so you can attract the right clients, earn properly from your expertise and build a business that supports the life you want to live.
You’ll walk way with…
Know what it actually takes to attract paying clients — and stop wondering why all your hard work isn't translating into sales.
Discover what's working and what's missing in your business with your own Coaching Business Health Check.
Walk away knowing where to focus next — instead of second-guessing your niche, your offer, your messaging or your price.
Feel excited and confident about growing your business — with a clearer path towards more clients, meaningful income and a business that works for your life, not the other way around.
Hello, I'm Dr SaraLou!
Former NHS GP turned six-figure burnout coach and business coach for coaches.
I didn't start my career in marketing or business.
I spent over a decade working as an NHS GP before stepping into the world of coaching and building my own online business.
And what I've learnt along the way is that being brilliant at what you do and knowing how to build a business around it are two very different things.
I've gone on to build a six-figure coaching business, work with over 600 paying clients and create a community reaching more than 20,000 women worldwide.
And I've done it while building my business around school hours, taking 10–12 weeks off a year and making space for the experiences I want to have with my family.
Not because I have some secret formula.
But because I've learnt how to build and connect the different parts of a business — from positioning and messaging to lead generation, sales and the systems that make it all work.
I've experimented, invested, made mistakes, learnt what works and what doesn't, and developed a business that allows me to make a meaningful impact while living life on my terms.
And now I'm helping other brilliant coaches do the same.
Because I believe brilliant coaches deserve brilliant businesses.
And I want more women to become known for their work, chosen by the right clients and paid properly for the difference they make.
SaraLou x
Join me LIVE!
The Anatomy of a Coaching Business
Discover the three essential functions of client attraction and identify what's missing in yours.
Thursday 12th November 2026
1pm–2.15pm UK time (GMT)
60 minutes teaching + 15 minutes live Q&A
Replay available to sign ups for 48 hours.
Location: Live online
Investment: Completely FREE
Hosted by: Dr SaraLou Wylie
Come with a cuppa, a notebook and grab your spot here…
FAQs
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Absolutely. If you're training as a coach, transitioning from another profession or exploring how to build a coaching business around your expertise, this will help you understand what actually needs to happen to attract your first paying clients.
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Yes. This isn't just about starting a business. It's about understanding what makes client attraction work and identifying where your current approach may be limiting growth.
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No. Social media can be one way for people to discover your work, but it's only one part of the bigger picture.
We'll explore the journey from discovery to paying client, regardless of which marketing channels you choose to use.
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No. You can use what you learn to understand the foundations you'll need to put in place, even if you're still developing your first offer.
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Yes. I'll send a limited-time replay to everyone who registers (48 hours), although I'd really encourage you to attend live so you can join the conversation and bring your questions to the Q&A.
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Yes, briefly at the end. The workshop itself is designed to give you valuable insight into how your business attracts clients.
I'll also share how I support coaches through BUILD and GROW for anyone who wants help putting those foundations in place or strengthening an existing business.